The Agora was a central public space in ancient Greek city-states. The agora was the center of the athletic, artistic, spiritual and political life of the city.
Now in more modern times it continues to be a gathering place, Agora is a dance and cocktail club for which I did the naming and the brand identity design. In the process of the design I used elements similar to lapidary typefaces to evoke and form the word Agora, with classic ornaments transitioning into modern present times. The combination of the typographic elements with the classic ornaments perfectly integrated into the city night life environment.
MY ROLE —