Hip & Lumpy is a fun brand that creates reversible and unique accessories for your pets for who I designed their visual brand identity.

The name came across a little too long so it had to have certain elements and details to avoid looking like a sentence, it also needed a second version to be applicable for a variety of sources. Together with a geometric typography, the ampersand and the shape of a circle we succeeded in achieving a dynamic combination of words and also a way of transmitting fun, loyalty and movement just like our furry friends and also the values that the brand transmits.


Brand Identity.


Art Direction, Graphic Design.