Horizon is a small travel agency geared for a select clientele looking for a luxurious environment away from the typical commercial package vacations.
The owner expressed that she wanted a classic, elegant and clean style. For this reason the fundamental part of the logo is in a series of typography that has a classic flair yet modern to be able to permit a remarkable contrast with “Travel” the second word.
Creating an arch shaped line we were able to literally represent the earth’s horizon which is in constant movement and yet maintaining balanced the two words Horizon Travel. We chose a turquoise colour that represents communication with the earth and the world.