Typetone is a different way of working, It is a project directly related to the functional use of typographies in terms of the design and composition of texts.
It consists of a mode of typographical classification oriented to provide a more help to the designers, so you could consider a work tool for the composition of texts or some designs in which a specific feature of some type is necessary.
Initially this system is divided into two formats, with and without serif, where each one of them is specified and the created tables are shown, in which are exposed the names and the formal attributes that have been assigned to them by means of an analysis to each typography, to evaluate this data is assigned to each format a series of legends.
This classification is presented in a format similar to Pantone´s system. This format gives us an easy handling and a functional design that helps when making use of the product, giving us a more direct help in finding a solution to our problems of choosing the correct typography for our texts.
These formats are presented in a packaging that facilitates the situation of this product along with other materials or work tools such as books and which in turn is attractive.
MY ROLE —
Art Direction, Graphic Design, Naming.